26 Nov |
How to Measure Email Marketing Success |
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You have created this great campaign, you have sent the emails and are resting comfortably with a beer. Now what? The important thing with email marketing – if done on the right platform – is that the results are measureable. Once the current campaign is finished it is important to analyse
Read more...19 Nov |
Email Marketing – The Basics |
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What is Email Marketing? Email marketing is exactly what it says it is – emailing promotional material to recipients. This generally falls into 2 categories: Emails designed to gain new customers Emails designed to get existing customers to buy again or to enhance customer retention Email
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